An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions
Somjit Barat; Clinton Amos; Audhesh Paswan; Gary Holmes
| Year of publication: |
2013
|
|---|---|
| Authors: | Barat, Somjit ; Amos, Clinton ; Paswan, Audhesh ; Holmes, Gary |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 2, p. 240-247
|
| Subject: | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Verbrauchereinstellung | Consumer attitudes | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009734247