An exploratory investigation of multidimensional customer contact sequences : insights into customer behaviour in multichannel retailing
by Sascha Steinmann, Hanna Schramm-Klein, Gunnar Mau and Gerhard Wagner
| Year of publication: |
2016
|
|---|---|
| Authors: | Steinmann, Sascha ; Schramm-Klein, Hanna ; Mau, Gunnar ; Wagner, Gerhard |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 38.2016, 2, p. 75-91
|
| Subject: | Multichannel Retailing | Customer Contacts | Contact Functions | Contact Importance | Multidimensional Contact Sequence | Sequence Alignment | Kundenanalyse | Customer analysis | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Deutschland | Germany | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011566849