Customer preferences of multichannel operations in the context of omnichannel world

M. Yaman Öztek and Özgür Çengel

Year of publication:	2021
Authors:	Öztek, M. Yaman ; Çengel, Özgür
Published in:	Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey. - Bingley, UK : Emerald Publishing, ISBN 978-1-80043-389-2. - 2021, p. 43-54
Subject:	Multichannel retailing \| globalization \| omnichannel retailing \| competition \| customer preferences \| omnichannel strategies \| Multikanalvertrieb \| Multichannel strategy \| Beziehungsmarketing \| Relationship marketing \| Online-Handel \| Online retailing \| Vertriebsweg \| Distribution channel \| Konsumentenverhalten \| Consumer behaviour \| Marketingmanagement \| Marketing management \| Einzelhandel \| Retail trade \| Kundenanalyse \| Customer analysis

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz im Buch ; Book section
Language:	English
Other identifiers:	10.1108/978-l-80043-388-520201006 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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