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An Exploratory Look at Attributes of Internet Use and Adoption by Franchisees
Kelley O’Reilly, (2010)
Examining the impact of customer relationship management on deconstructed measures of firm performance
Mumuni, Alhassan G., (2014)
Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley, (2013)