Examining the impact of customer relationship management on deconstructed measures of firm performance
Alhassan G. Mumuni and Kelley O’Reilly
| Year of publication: |
2014
|
|---|---|
| Authors: | Mumuni, Alhassan G. ; O’Reilly, Kelley |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 13.2014, 2, p. 89-107
|
| Subject: | customer relationship management (CRM) | firm performance | market share | profitability | relationship marketing | revenue growth | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Performance-Messung | Performance measurement | Rentabilität | Profitability | Marktanteil | Market share | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010392658