An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language

Joseph P. Little and Nitish Singh

Year of publication:	2014
Authors:	Little, Joseph P. ; Singh, Nitish
Published in:	Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 22.2014, 3, p. 315-323
Subject:	Marketingmanagement \| Marketing management \| Minderheit \| Minority \| Werbung \| Advertising \| Spanisch \| Spanish \| Hispano-Amerikaner \| Hispanics \| Konsumentenverhalten \| Consumer behaviour \| USA \| United States

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10010392220

A service of the