An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Joseph P. Little and Nitish Singh
| Year of publication: |
2014
|
|---|---|
| Authors: | Little, Joseph P. ; Singh, Nitish |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 22.2014, 3, p. 315-323
|
| Subject: | Marketingmanagement | Marketing management | Minderheit | Minority | Werbung | Advertising | Spanisch | Spanish | Hispano-Amerikaner | Hispanics | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010392220