An exploratory study of the relation between concrete and abstract product attributes
Dirk Snelders; Jan P. L. Schoormans
| Year of publication: |
2004
|
|---|---|
| Authors: | Snelders, Dirk ; Schoormans, Jan P. L. |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 25.2004, 6, p. 803-820
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| Subject: | Konsumentenverhalten | Consumer behaviour | Marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002406327