An exploratory study of the relation between concrete and abstract product attributes
| Year of publication: |
2004
|
|---|---|
| Authors: | Snelders, Dirk ; Schoormans, Jan P. L. |
| Published in: |
Journal of Economic Psychology. - Elsevier, ISSN 0167-4870. - Vol. 25.2004, 6, p. 803-820
|
| Publisher: |
Elsevier |