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Exploring Customers' Perceptions in Creating and Delivering Value
Anitsal, Ismet, (2005)
Revisiting word-of-mouth communications : a cross-national exploration
Cheung, Mee-Shew, (2007)
Toward a conceptualization of customer productivity : the customer's perspective on transforming customer labor into customer outcomes using technology-based self-service options
Anitsal, Ismet, (2007)