An extended conceptual framework for product-market innovation
Gerrit A. de Waal (RMIT University)
| Year of publication: |
June 2016
|
|---|---|
| Authors: | De Waal, Gerrit A. |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 20.2016, 5, p. 1640008-1-26
|
| Subject: | Ansoff Matrix | Product innovation | emerging markets | growth strategy | new market applications | resource-constrained innovation | frugal innovation | reverse innovation | Schwellenländer | Emerging economies | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919616400089 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011517911