An extended model of preference formation between global and local brands : the roles of identity expressiveness, trust, and affect
Yi Xie, Rajeev Batra, and Siqing Peng
| Year of publication: |
2015
|
|---|---|
| Authors: | Xie, Yi ; Batra, Rajeev ; Peng, Siqing |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 23.2015, 1, p. 50-71
|
| Subject: | perceived brand globalness | perceived brand localness | brand identity expressiveness | brand trust | brand affect | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Vertrauen | Confidence | Markenartikel | Brand | Persönlichkeitspsychologie | Personality psychology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010520814