An extended TODIM method to rank products with online reviews under intuitionistic fuzzy environment

Dong Zhang, Yongli Li & Chong Wu

Year of publication:	2020
Authors:	Zhang, Donglai ; Li, Yongli ; Wu, Chong
Published in:	Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 71.2020, 2, p. 322-334
Subject:	Product ranking \| online reviews \| multi-attribute decision-making \| extended TODIM \| sentiment orientation \| emotional intensity \| Emotion \| Fuzzy-Set-Theorie \| Fuzzy sets \| Konsumentenverhalten \| Consumer behaviour \| Ranking-Verfahren \| Ranking method \| Virales Marketing \| Viral marketing \| Online-Handel \| Online retailing \| Online-Marketing \| Internet marketing \| Bewertung \| Evaluation \| Multikriterielle Entscheidungsanalyse \| Multi-criteria analysis \| Personalisierung \| Personalization