An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Majid Zahmati, Seyed Morteza Azimzadeh, Mohammad Saber Sotoodeh, Omid Asgari
| Year of publication: |
2023
|
|---|---|
| Authors: | Zahmati, Majid ; Azimzadeh, Seyed Morteza ; Sotoodeh, Mohammad Saber ; Asgari, Omid |
| Subject: | Advertisement | Area of Interest (AOIs) | Attention | Endorser | Eye-tracking | Fixation duration | Neuromarketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Geschlecht | Gender | Wahrnehmung | Perception |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-023-09676-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383109