An information processing interpretation of cross-national consumer characteristics
Richard W. Olshavsky ; David J. Moore ; Jeen-Su Lim
| Year of publication: |
1988
|
|---|---|
| Authors: | Olshavsky, Richard W. |
| Other Persons: | Moore, David J. (contributor) ; Lim, Jeen-su (contributor) |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 1.1988, 4, p. 25-39
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001086739