Impacts of consumers' familiarity and product class on price-quality inference and product evaluations
Jeen-Su Lim ; Richard W. Olshavsky
| Year of publication: |
1988
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|---|---|
| Authors: | Lim, Jeen-su |
| Other Persons: | Olshavsky, Richard W. (contributor) |
| Published in: |
Quarterly journal of business and economics : QJBE. - Lincoln, Neb. : College of Business Administration, ISSN 0747-5535, ZDB-ID 859563-X. - Vol. 27.1988, 3, p. 130-146
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| Subject: | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001076818