The dual role of informational social influence: Implications for marketing management
| Year of publication: |
1987
|
|---|---|
| Authors: | Rosen, Dennis L. ; Olshavsky, Richard W. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 15.1987, 2, p. 123-144
|
| Publisher: |
Elsevier |