An initial investigation of the effect of advertisement and word-of-month on first-time visitors to Hong Kong
Her-Sen Doong; Hui-Chih Wang; Rob Law
| Year of publication: |
2008
|
|---|---|
| Authors: | Doong, Her-Sen ; Wang, Hui-Chih ; Law, Rob |
| Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 14.2008, 3, p. 159-161
|
| Subject: | Fluggesellschaft | Airline | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Tourismusmarketing | Tourism marketing | Hongkong | Hong Kong |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003731322