An Insider's Guide to Place Branding : Shaping the Identity and Reputation of Cities, Regions and Countries
by Florian Kaefer
Introduction to an Insider's Guide to Place Branding -- Place Branding Essentials: Understanding Place Branding -- Keys for Place Branding Success -- How Place Branding Can Contribute to a Better World -- Place Branding: The Future -- Interviews With Experts: Adam Mikolajczyk on Meaningful City Branding -- Dr. Andrea Lucarelli on the Politics of Place Branding -- Andrew Hoyne on Placemaking and Place Branding in Australia -- Anupam Yog on Place Branding and Placemaking in India -- Aparna Dutt Sharma on India, Nation Branding and Investment Promotion -- Bill Baker on Destination Branding for Small Cities and Regions -- Bill Geist on the Future of Destination Marketing and DMO's -- Buck Song Koh on Brand Singapore and Successful Nation Branding -- Caio Esteves on Place Branding in Brazil and Latin America -- Dr. Cecilia Cassinger on City Branding and Sustainability in the Nordics -- Dr. Cecilia Pasquinelli on Urban Competitiveness and Cultural Economy -- Christopher Hire on Strong City Brands and Data-Led Innovation -- Ed Burghard on Economic Development and Brand America -- Dr. Eduardo Oliveira on Place Branding and Strategic Spatial Planning -- Dr. Efe Sevin on Exurban Place Branding -- Erling Fossen on Oslo, City Brand Reputation and Sustainability -- Dr. Gary Warnaby on City Marketing and Retail Destinations -- Günter Soydanbay on City Branding, Turkey and Psychology -- Gustavo Koniszczer on Country Branding in Latin America -- Dr. Heather Skinner on Responsible Tourism, Corfu and Place Branding -- Dr. Hila Oren on Placemaking and City Branding in Tel Aviv -- Hjörtur Smárason on Place Branding, Future Cities and Brand Africa -- Dr. Hong Fan on City Branding in China and Public Diplomacy -- Inga Hlín Pálsdóttir on Destination Branding and Iceland -- Dr. Irina Shafranskaya on City Happiness and Place Branding in Russia -- Jaume Marín on Destination Branding and Social Media -- Jeannette Hanna on Creating Authentic Place Brands -- Jeremy Tamanini on Dubai, the Green Economy and Country Reputation -- Dr. Joao Freire on Place Branding in Portugal and the Middle East -- Dr. Jordi de San Eugenio Vela on City Branding and Public Diplomacy -- Jose Filipe Torres on the Branding and Digital Reputation of Countries -- José Pablo Arango Calle on Country Branding in Colombia -- Juan Carlos Belloso on City Branding and the Case of Barcelona -- Dr. Madgalena Florek on Place Marketing and Brand Equity -- Malcolm Allan on City Branding and Placemaking in Great Britain -- Dr. Marta Herezniak on Place Brand Effectiveness -- Dr. Martin Boisen on Place Brand Management -- Dr. Natasha Grand on Creating Place Identity -- Dr. Oliver Zöllner on Place Branding in Germany -- Pärtel-Peeter Pere on Nordic Place Branding and Talent Attraction -- Rebecca Smith on Country Branding in New Zealand -- Dr. Robert Govers on the Origins and Future of Place Branding -- Dr. Sebastian Zenker on Place Marketing and City Branding in Europe -- Dr. Sonya Hanna on Strategic Place Brand Management -- Dr. Stella Kladou on How Culture Impacts City Branding -- Todd Babiak on Meaningful Place Branding and Storytelling -- Tom Buncle on Destination Branding, Tourismand Crisis Recovery.
