An integrated approach to customer value : a comprehensive-practical approach

Nataša Golik Klanac

The paper presents a comprehensive and practical approach to studying value from the customer point of view i.e. customer value (CV). It builds on three approaches to CV: the benefit-sacrifice, the means-end and the experiential. The developed integrated approach presents a more complete view on CV and its components than current approaches, offering a more meaningful guidance for marketing management activities.

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Year of publication:	2013
Authors:	Klanac, Nataša Golik
Published in:	Journal of business market management : JBM. - Berlin : Freie Universität, Marketing-Department, ISSN 1864-0761, ZDB-ID 23843251. - Vol. 6.2013, 1, p. 22-37

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Extent:	graph. Darst.
Type of publication:	Article
Language:	English
Notes:	Systemvoraussetzung: Acrobat Reader
Other identifiers:	hdl:10419/76796 [Handle]
Source:	OLC-SSG Economic Sciences

Persistent link: https://www.econbiz.de/10010147001