An integrated approach to customer value: A comprehensive-practical approach

The paper presents a comprehensive and practical approach to studying value from the customer point of view i.e. customer value (CV). It builds on three approaches to CV: the benefit-sacrifice, the means-end and the experiential. The developed integrated approach presents a more complete view on CV and its components than current approaches, offering a more meaningful guidance for marketing management activities.

MoreLess

Year of publication:	2013
Authors:	Klanac, Nataša Golik
Published in:	jbm - Journal of Business Market Management. - Free University Berlin, Marketing Department. - Vol. 6.2013, 1, p. 22-37
Publisher:	Free University Berlin, Marketing Department
Subject:	customer value \| integrated approach \| benefit-sacrifice \| means-end \| experiential approach

More details

Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010980936