An integrative framework to understand how CSR affects customer loyalty through identification, emotions and satisfaction
Andrea Pérez; Ignacio Rodríguez del Bosque
| Year of publication: |
2015
|
|---|---|
| Authors: | Pérez, Andrea ; Rodríguez del Bosque, Ignacio A. |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 129.2015, 3, p. 571-584
|
| Subject: | Customers | CSR | Identification | Emotions | Satisfaction | Loyalty | Corporate Social Responsibility | Corporate social responsibility | Emotion | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011295309