An interactive approach to determine optimal launch time of successive generational product
Adarsh Anand, Ompal Singh and Deepti Aggrawal, Jagvinder Singh
| Year of publication: |
2014
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|---|---|
| Authors: | Anand, Adarsh ; Ompal Singh ; Aggrawal, Deepti ; Singh, Jagvinder |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 9.2014, 4, p. 392-407
|
| Subject: | cost | innovation diffusion process | IDMs | optimal launch time | speedy launch indicator | Innovationsdiffusion | Innovation diffusion | Theorie | Theory | Produktentwicklung | New product development |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010490445