An introduction to the application of (case 1) best–worst scaling in marketing research
| Year of publication: |
2013
|
|---|---|
| Authors: | Louviere, Jordan ; Lings, Ian ; Islam, Towhidul ; Gudergan, Siegfried ; Flynn, Terry |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 30.2013, 3, p. 292-303
|