An Investigation into the Effect of Psychological Empowerment on Brand Equity (Case Study : Islamic Azad University, Qeshm Branch)

To succeed in today's changing business environment, Organizations need knowledge, opinions, energy and creativity of all employees, from front line personnel to top-level managers Therefore, searching for ways to increase efficiency and employ the maximum staffing abilities In order to achieve organizational goals one of the main concerns and concerns of managers and experts in management science has been. As the empowerment term has become part of the everyday language of management in recent years.The aim of this research is to investigate the effect of psychological empowerment on brand equity in Islamic Azad University, qeshm branch. The survey-correlational was employed in data collection. The statistical population of this study includes two populations, i.e., professors and staff and students of different colleges. To select the participants, random stratified sampling method using Cochran's Formula was used. The standard questionnaires of Spreitzer and Mishra [1] and Kim and Hyun [2] were used to measure psychological empowerment and brand equity, respectively. The results indicated that all the psychological empowerment dimensions of the staff and professors of the university are valid enough to increase brand equity from the aspect of empowerment indices