An investigation of key factors affecting the adoption of smartphone in three regions
Jong Seok Kim
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Kim, Jong Seok |
| Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 13.2016, 6, p. 1640017-1-19
|
| Subject: | Innovation | smartphone adoption | technology evaluation | structural equation model (SEM) | marketing strategy | Mobiltelefon | Mobile phone | Strukturgleichungsmodell | Structural equation model | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S0219877016400174 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011638922