An Investigation of Newspaper Ad Memory As Affect Context Involvement and Ad Size -- A Korean Case
| Year of publication: |
2006
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|---|---|
| Authors: | Hyun, Yong J. ; Gentry, James W. ; Park, Chanwook ; Jun, Sunkyu |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 28.2006, 1, p. 45-56
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