The Influence of Editorial Context on Consumer Response to Advertisements in a Specialty Magazine
| Year of publication: |
2003
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|---|---|
| Authors: | Jun, Sunkyu ; Putrevu, Sanjay ; Hyun, Yong J. ; Gentry, James W. |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 25.2003, 2, p. 1-12
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