An investigation of people's time orientation, attitudes, and behavior toward advertising in an international context
Erdener Kaynak; Ali Kara; Ali Riza Apil
| Year of publication: |
2011
|
|---|---|
| Authors: | Kaynak, Erdener ; Kara, Ali ; Apil, Ali Riza |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 24.2011, 5, p. 433-452
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| Subject: | Zeit | Time | Wahrnehmung | Perception | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Faktorenanalyse | Factor analysis | Schwellenländer | Emerging economies | Georgien | Georgia (Country) |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009500876