Pattern of similarities/differences in time orientation and advertising attitudes : a cross-cultural comparison of Georgian and Macau consumers
Erdener Kaynak; Ali Kara; Clement S. F. Chow and Ali Riza Apil
| Year of publication: |
2013
|
|---|---|
| Authors: | Kaynak, Erdener ; Kara, Ali ; Chow, Clement S. F. ; Apil, Ali Riza |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 25.2013, 4, p. 631-654
|
| Subject: | International advertising | Consumer behaviour | Cultural values | Consumer orientation | Advertising | Konsumentenverhalten | Werbung | Kulturelle Identität | Cultural identity | Internationales Marketing | International marketing | Werbewirkung | Advertising effects | Soziale Werte | Social values | Nationalkultur | National culture | Macau |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127933