An investigation of visual components of packaging on food consumer behavior

Golnesa Ahmadi, Hamid Reza Bahrami, Mona Ahani

Year of publication:	2013
Authors:	Ahmadi, Golnesa ; Bahrami, Hamid Reza ; Ahani, Mona
Published in:	Business and Economic Research : BER. - Las Vegas, Nev. : Macrothink Institute, ISSN 2162-4860, ZDB-ID 2640826-0. - Vol. 3.2013, 2, p. 1-11
Subject:	consumer behavior \| packaging \| color \| design \| size \| Konsumentenverhalten \| Consumer behaviour \| Verpackung \| Packaging \| Produktgestaltung \| Product design \| Lebensmittel \| Food

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