An operational approach to product pricing
William R. Darden
| Year of publication: |
1968
|
|---|---|
| Authors: | Darden, William R. |
| Published in: |
Marketing management and the decision sciences: theory and applications ; 32. - Boston, Mass. : Allyn & Bacon. - 1968, p. 336-343
|
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002046306