An optimal control approach to customer lifetime value
Darkhijav Bayanjargal, Batsukh Davaasuren
| Year of publication: |
2021
|
|---|---|
| Authors: | Bayanjargal, Darkhijav ; Davaasuren, Batsukh |
| Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2021, 2, p. 104-113
|
| Subject: | Customer Lifetime Value | Acquisition Cost | Optimal Control | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Kontrolltheorie | Control theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012601975