An overview of employer branding with special reference to Indian organizations
Shikha Rana, Ravindra Sharma
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Rana, Shikha ; Sharma, Ravindra |
| Published in: |
Management techniques for a diverse and cross-cultural workforce. - Hershey PA, USA : IGI Global, Business Science Reference, ISBN 978-1-5225-4933-8. - 2018, p. 116-131
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| Subject: | Indien | India | Personalmarketing | HR marketing | Markenführung | Brand management |