An ugly face, really? : a theoretical investigation into the causes of brand dilution

Vincenzo Denicolò, Emanuele Bacchiega, Mariachiara Colucci and Marco Magnani

Year of publication:	28 April 2022
Authors:	Denicolò, Vincenzo ; Bacchiega, Emanuele ; Colucci, Mariachiara ; Magnani, Marco
Publisher:	London : Centre for Economic Policy Research
Subject:	Brand Dilution \| Brand Licensing \| Double-sided Moral Hazard \| Reciprocal Effect \| Markenführung \| Brand management \| Moral Hazard \| Moral hazard \| Theorie \| Theory \| Konsumentenverhalten \| Consumer behaviour \| Markenimage \| Brand image \| Markenartikel \| Brand

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