An upbeat crowd : fast in-store music alleviates negative effects of high social density on customers’ spending
Year of publication: |
December 2017
|
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Authors: | Knoeferle, Klemens M. ; Paus, Vilhelm Camillus ; Vossen, Alexander |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 93.2017, 4, p. 541-549
|
Subject: | In-store music | Social density | Crowding | Retailing | Field experiment | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Musik | Music | Musikwirtschaft | Music industry | Feldforschung | Field research | Experiment |
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