An updated taxonomy of salesperson influence tactics
Richard G. McFarland and Andrea L. Dixon
| Year of publication: |
2019
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|---|---|
| Authors: | McFarland, Richard G. ; Dixon, Andrea L. |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 39.2019, 3, p. 238-253
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| Subject: | measurement | measures | sales tactics | seller influence tactics | SITs | Verkaufspersonal | Salespeople | Messung | Measurement | Verkauf | Selling |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2019.1592685 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200877