Analogies and mental simulations in learning for really new products : the role of visual attention
Stephanie Feiereisen, Veronica Wong, and Amanda J. Broderick
| Year of publication: |
2008
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|---|---|
| Authors: | Feiereisen, Stephanie ; Wong, Veronica ; Broderick, Amanda J. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 25.2008, 6, p. 593-607
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| Subject: | Produktentwicklung | New product development | Simulation | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Lernprozess | Learning process |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003761041