Is a picture always worth a thousand words? : the impact of presentation formats in consumers' early evaluations of really new products (RNPs)
Stephanie Feiereisen, Veronica Wong and Amanda J. Broderick
| Year of publication: |
2013
|
|---|---|
| Authors: | Feiereisen, Stephanie ; Wong, Veronica ; Broderick, Amanda J. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, S1, p. 159-173
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| Subject: | Markteintritt | Market entry | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects | Visualisierung | Visualization | Sprache | Language |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010211463