Analysing consumers' smartphone adoption decisions using qualitative dimensions : a multi-criteria decision approach
Vibha Trivedi, Ankur Chauhan, Ashish Trivedi
| Year of publication: |
2021
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| Authors: | Trivedi, Vibha ; Chauhan, Ankur ; Trivedi, Ashish |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 15.2021, 1, p. 48-65
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| Subject: | smartphones | technology adoption | multi-criteria decision-making | MCDM | analytic hierarchy process | AHP | TOPSIS | AHP-Verfahren | AHP approach | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Mobiltelefon | Mobile phone | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Innovationsdiffusion | Innovation diffusion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2021.116893 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012613771