Analysing the impact of green consumption values on brand responses and behavioural intention
Marcello Risitano, Rosaria Romano, Giuseppe La Ragione, Michele Quintano
| Year of publication: |
2023
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|---|---|
| Authors: | Risitano, Marcello ; Romano, Rosaria ; La Ragione, Giuseppe ; Quintano, Michele |
| Published in: |
Business ethics, the environment & responsibility. - Chichester : Wiley, ISSN 2694-6424, ZDB-ID 3059682-8. - Vol. 32.2023, 3, p. 1096-1112
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| Subject: | behavioural intentions | brand experience | brand trust | COBRAs | green consumption values | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Umweltbewusstsein | Environmental consciousness | Markenführung | Brand management | Markenartikel | Brand | Öko-Marketing | Green marketing | Verbrauchereinstellung | Consumer attitudes |
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