Analysing the role of electronic word of mouth (eWOM) in shaping consumer intent and behaviour towards eco-friendly tourism destinations
Mohsen Brahmi, Mihir Joshi, and Ishita Shivpuri
| Year of publication: |
2024
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|---|---|
| Authors: | Brahmi, Mohsen ; Joshi, Mihir ; Shivpuri, Ishita |
| Published in: |
Sustainability and Financial Services in the Digital Age : Proceedings from the 3rd Finance, Accounting, and Law in the Digital Age Conference, Salamanca, Spain, 2024. - Cham : Springer Nature Switzerland, ISBN 978-3-031-67511-9. - 2024, p. 73-87
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| Subject: | Attitude | Destination image | Eco-tourism | Ewom | TPB theory | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Social Web | Social web | Tourismusregion | Tourism destination |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-67511-9_5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015116953