Analysing the role of WOM and eWOM in exploring tourist destinations
Priyanka Malik, Shalini Gautam
| Year of publication: |
2024
|
|---|---|
| Authors: | Malik, Priyanka ; Gautam, Shalini |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 15.2024, 6, p. 639-661
|
| Subject: | channel engagement | electronic word-of-mouth | eWOM | expertise | homophily | resource helpfulness | source credibility | tie-strength | trustworthiness | Virales Marketing | Viral marketing | Social Web | Social web | Glaubwürdigkeit | Credibility | Online-Marketing | Internet marketing | Vertrauen | Confidence | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2024.141798 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015357840