Analysing the voice of customers by a hybrid fuzzy decision-making approach in a developing country's automotive market
Hannan Amoozad Mahdiraji, Khalid Hafeez, Hamidreza Kord, AliAsghar Abbasi Kamardi
| Year of publication: |
2022
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|---|---|
| Authors: | Amoozad Mahdiraji, Hannan ; Hafeez, Khalid ; Kord, Hamidreza ; Kamardi, AliAsghar Abbasi |
| Subject: | Fuzzy best-worst method | Fuzzy COPRAS | Fuzzy Delphi | K-mean | Voice of customers | Fuzzy-Set-Theorie | Fuzzy sets | Entwicklungsländer | Developing countries | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MD-12-2019-1732 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013162828