Marketing strategies evaluation based on big data analysis : a CLUSTERING-MCDM approach
Hannan Amoozad Mahdiraji, Edmundas Kazimieras Zavadskas, Aliakbar Kazeminia and AliAsghar Abbasi Kamardi
| Year of publication: |
2019
|
|---|---|
| Authors: | Amoozad Mahdiraji, Hannan ; Zavadskas, Edmundas Kazimieras ; Kazeminia, Aliakbar ; Kamardi, AliAsghar Abbasi |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 32.2019, 1,3, p. 2882-2898
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| Subject: | Data mining | clustering | BWM | COPRAS | RFM | Data Mining | Big Data | Big data | Clusteranalyse | Cluster analysis | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1331677X.2019.1658534 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012587366