Analysis of customer satisfaction data : a comprehensive guide to multivatiate statistical analysis in customer satisfaction, loyality, and service quality research
Derek R. Allen ; T. R. Rao
| Year of publication: |
2000
|
|---|---|
| Authors: | Allen, Derek R. ; Rao, Tanniru R. |
| Publisher: |
Milwaukee, Wisc. : ASQ Quality Pr. |
| Subject: | Kundenzufriedenheit | Loyalität | Statistische Analyse | Multivariate Analyse |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 243 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Methoden und Techniken der Volkswirtschaft ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004884211