Analysis of the preference shift of customer brand selection among multiple genres of automobile and its matrix structure
Yuki Higuchi; Kazuhiro Takeyasu
| Year of publication: |
2010
|
|---|---|
| Authors: | Higuchi, Yuki ; Takeyasu, Kazuhiro |
| Published in: |
Journal of economics, business and law. - Osaka, ISSN 1344-770X, ZDB-ID 2006610-7. - Vol. 13.2010, p. 1-26
|
| Subject: | Kfz-Industrie | Automotive industry | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009154136