Analysis of value creation through product-service-systems in the German medical engineering industry
Year of publication: |
2009
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Authors: | Köhler, Felix ; Fähling, Jens ; Vattai, Alex ; Leimeister, Jan Marco ; Krcmar, Helmut |
Published in: |
Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]. - Berlin : Logos-Verl., ISBN 978-3-8325-2169-1. - 2009, p. 257-269
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Subject: | Medizinprodukteindustrie | Medical device industry | Leistungsbündel | Bundling strategy | Betriebliche Wertschöpfung | Value creation | Informationstechnik | Information technology | Beziehungsmarketing | Relationship marketing | Deutschland | Germany |
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