Analysis on the operation modes and strategies of China's product placement
Year of publication: |
June 2018
|
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Authors: | Meng, Xu |
Published in: |
Journal of investment and management : JIM. - New York, NY : Science Publishing Group, ISSN 2328-7713, ZDB-ID 2758930-4. - Vol. 7.2018, 3, p. 81-85
|
Subject: | Product Placement | Operation Modes | Marketing Strategies | Product placement | China | Marketingmanagement | Marketing management | Internationaler Markteintritt | International market entry |
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