Analysis social media based brand communities and consumer behavior : a netnographic approach
Monireh Hosseini, Afsoon Ghalamkari
| Year of publication: |
January-March 2018
|
|---|---|
| Authors: | Hosseini, Monireh ; Ghalamkari, Afsoon |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 14.2018, 1, p. 37-53
|
| Subject: | Brand | Consumer Behavior | Consumer Decision Making | Marketing Strategy | Netnography | Social Media | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Marketingmanagement | Marketing management | Markenführung | Brand management | Online-Marketing | Internet marketing | Markenimage | Brand image | Markenartikel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEBR.2018010103 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011809213